Lincoln, NE → Cambridge, MA

Ava McCoy

Filmmaker, journalist, and digital media producer at Harvard — building stories that move people on screen, on air, and in print.

Portrait of Ava McCoy
Harvard '28
Class of 2028
  • 0+ Digital following
  • $0+ HSA annual revenue led
  • 0 Short films directed
  • 0 Nonprofit founded & exited

A Nebraska valedictorian with a camera, a byline, and a long list of things she wants to make.

I'm an undergraduate at Harvard studying Economics and Art, Film, and Visual Studies, with a minor in Russian. I cheer for the Crimson on Saturdays, file stories for The Harvard Crimson during the week, and spend the rest of my time making films.

I came to Cambridge from Lincoln, Nebraska — a 4.0 valedictorian, a nonprofit founder, and a varsity athlete. Today I'm the Chief Marketing Officer of the world's largest student-run business, a sideline reporter for Harvard Athletics on ESPN+, and a digital media producer whose audience grew to 25,000+ by being honest about all of it.

Education
Harvard College · A.B. Economics & AFVS, Russian minor
Activities
Division 1 Varsity Cheer · Harvard Crimson Editor
Based in
Cambridge, MA
Skills
Adobe Suite · R & Python · On-air reporting
I'm not interested in choosing one medium. The story decides whether it wants to be a film, a column, a broadcast — or a TikTok at midnight.

— Ava

Three lenses. One story.

Film, journalism, and brand are different muscles — but for me they're the same instinct. Find the truth in the room, frame it well, and bring people with you.

i.

Film & Visual Storytelling

Non-fiction filmmaking out of Harvard's AFVS department. Two short films released, with partners ranging from the Daughters of Saint Paul to myself.

  • Direction & producing
  • Editing in Adobe Premiere
  • Documentary & brand films
Watch the films
ii.

Journalism & Broadcast

Active editor at The Harvard Crimson. Sideline reporting and live game analysis for Harvard Athletics on ESPN+ broadcasts.

  • Print & long-form reporting
  • Sideline & on-air reporting
  • Live production & multimedia
Read & watch
iii.

Brand & Strategy

CMO of Harvard Student Agencies, the world's largest student-run business ($13M+ annual). Founder of a personal media brand with partnerships across Prime, Edikted, and Cider.

  • Marketing strategy & analytics
  • Brand partnerships
  • Campus & consumer campaigns
See experience

A working résumé.

The roles, the timelines, the things built. The PDF version ↗ has everything.

  1. Jul 2025 — Present

    Chief Marketing Officer

    Harvard Student Agencies · Cambridge, MA

    Leads marketing strategy for the world's largest student-run business — $13M+ in annual revenue. Tripled engagement across platforms through data-driven digital strategy and performance optimization.

  2. Jul 2024 — Present

    Founder · Digital Brand & Media Producer

    Self · Cambridge, MA

    Built a personal media brand to 25,000+ followers by reading the analytics and trusting the instinct. Sponsored campaigns with Prime, Edikted, and Cider.

  3. Jul — Sep 2025

    Multimedia & Broadcast Intern

    Harvard Athletics · Cambridge, MA

    Live broadcast and digital media production for Harvard Athletics. Supported ESPN+ broadcasts through sideline reporting and real-time game analysis.

  4. Feb 2021 — Jan 2024

    Founder & CEO

    Fuel for the Fight · Lincoln, NE

    Founded and scaled a nonprofit connecting school teams and clubs with pediatric cancer patients. Negotiated and executed the sale of the organization to the Heartland Cancer Foundation for continued impact.

Off the page.

Title image from Ava's talk on the impact of social media at Pius X High School
Public speaking
Ava in a red jacket
Modeling
Hiring poster designed by Ava for Harvard Student Agencies
Design · HSA
Ava with the Harvard mascot
Sideline reporting
Game day poster designed by Ava
Design · Game day
Ava in Harvard gear by an Ivy League Champions banner
Crimson
A cheerleading collage created by Ava
Cheerleading
Ava interviewing a young flag football player
Interviewing
Graphic design work by Ava for Mount Auburn Capital
Design · Mount Auburn
Ava holding an ESPN microphone while reporting
On air

@aves_.__

TikTok is where the conversation started. Today it's a running journal of college, faith, cheer, and not having it all figured out in public — and an audience of 25,000+ who showed up for it.

Ava's TikTok profile screenshot

Let's make something worth sharing.

Press, partnerships, film projects, broadcast bookings, or just want to say hi? I answer every email myself.

  • Film project
  • Press & interviews
  • Broadcast & on-air
  • Brand partnership
  • Speaking
  • Something else